- It is a sign of quality and trust for consumers, public organizations and governmental institutions;
- Ability to be more visible locally and internationally;
- A consolidated voice with national governments on legal issues, consulting regulatory bodies and officials, lobbying on behalf of the industry;
- Ability to participate and influence legislative process;
- Regular updates on legislative and other changes affecting the industry;
- Regular updates on direct selling industry statistics and trends (local and international);
- Networking opportunities with the key companies in the industry;
- Advocacy, consultations and help in crisis management;
- Helping new players to enter the direct selling industry;
- Market, consumers researches & industry insights;
- Education & training projects.