On 18-19 March, Seldia’s 9th European Direct Selling Conference brought together industry leaders, top direct selling companies, and associations in Brussels for two days of insightful discussions, collaboration, and innovation, marked a significant milestone for the direct selling industry in Europe. The Latvian Direct Selling Association was represented at the conference by Gintautas Zaleckas, General Secretary for the Baltic States.
During the conference, various topics relevant to the direct selling sector were explored, including the impact of innovation and digitalization on direct selling, consumer rights protection, and strategies for engaging and motivating direct sellers. The sessions featured presentations and insights from experienced experts:
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Isabelle Pérignon, Director for Consumers at the Directorate-General for Justice and Consumers at the European Commission, presented the Commission’s plans for possible regulatory changes to influencer marketing, aiming to ensure greater clarity and legal certainty in this field.
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Professor Thierry Rayna, an innovation and digital economy expert, analyzed the transformation of traditional consumers into active market participants-‘prosumers’.
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Executives from leading direct selling companies discussed the future outlook of the sector and the impact of technological advancements.
According to Gintautas Zaleckas, General Secretary for the Baltic Direct Selling Associations, participation in such events not only strengthens cooperation among national direct selling associations across Europe but also provides an opportunity to learn about upcoming EU legislative initiatives, discuss the latest sector trends and challenges, and work together toward sustainable growth and long-term development of the direct selling industry.
